Sales January 18, 2017

Today on my day off I decided to make a visit at Hollister. I was wondering if I could get more insight about the store's sales and learn more it. Most of all I want to learn about the seasonal sales we just had going on these past months. First off, my mentor showed me the charts where the sales tracker was on. He explained to me that not only do the seasonal sales of this year matter, but the ones from last year also matter a lot. Those sales are called LY's and those are the primary sources that are looked upon to set a goal for future sales. The goal of course is to improve sales. Sales from this years compared to last year increased by about 30%. My manager explained to me that the reason  for being so was mainly because the right people were put to do the right tasks. Many of the associates had many customers feel welcomed and were there whenever they needed them. As far as tasks go, what he meant by that was that associates enjoyed the tasks that they were given, therefore were more successful because they worked fast and found the work to be enjoyable. Looking back at the sale management, he also explained to me that promotions take a lot of matter in what people decide to buy because people actually acknowledge these sales and people follow up with such items. The sales of those items that are on promotion got sold a lot which helped with the percentile increase of the store overall. The sales of Black Friday and New Years of course were primarily the highest out of all the days of these past months.

Time logged for this session: 2 hours
Total time logged: 9 hours 

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